Rahul Thatar
Have you ever wondered why so many users begin filling out forms on your website but never finish them? You are not alone. Studies suggest that up to 76% of form submissions are abandoned before they are completed. That implies firms are losing roughly two out of every three potential leads!
For startups and enterprises, form abandonment is more than simply an inconvenience; it represents a considerable income loss. Trakg was designed to address this same issue. We assist organizations with tracking incomplete form submissions, automating follow-ups, and learning about user behavior in order to enhance lead conversion rates.
In this article, we’ll look at the top five reasons why users abandon forms and how Trakg may help organizations address these challenges and convert abandoned leads into meaningful chances.
Forms Are Too Long and Overwhelming
Problem:
Users frequently abandon forms that are too long or need too much information. According to studies, 27% of users abandon forms because they are too long. When visitors see numerous fields to fill out, they may become frustrated and depart before completing the procedure.
Solution:
• Divide into steps. Use multi-step forms to make the procedure less daunting.
• Only request essential information: Stick to the relevant fields and avoid gathering superfluous info.
• Utilize autofill and dynamic fields to enhance user experience.
How Trakg Helps:
Trakg keeps track of which fields users abandon the most, allowing organizations to identify and eliminate friction points. If a user leaves a form halfway, Trakg can immediately send a personalized reminder to encourage them to complete it..
Lack of Trust and Security Concerns
Problem
Users are hesitant to disclose personal information if they do not trust your website. 29% of users abandon forms for security reasons. If your form requests important information without reassuring security safeguards, potential consumers may leave.
Solution
• Display security badges such as SSL certificates, trust seals, and privacy policies.
• Use straightforward messaging to explain why and how users’ data will be used.
• Refrain from requesting unneeded sensitive information. Asking for things like SSNs or credit card information too soon will turn users off.
How Trakg Helps:
Trakg’s form analytics can help organizations see where users hesitate before submitting a form. Businesses can then tailor their messaging and security features accordingly
Poor User Experience and Confusing Layout
Problem:
Customers are turned off by forms that are difficult to read, poorly designed, or incompatible with mobile devices. 40% of form abandonment is caused by technical difficulties such as poor loading times and unresponsive layouts. To optimize forms for mobile use, ensure they are responsive across all devices.
Solution
• Use clear labeling and instructions to guide consumers easily through the process.
• Optimize images and scripts for faster page load times.
How Trakg Helps:
Trakg’s session tracking function enables organizations to monitor user interactions and identify areas where users struggle. If a form consistently has high drop-off rates, Trakg provides practical data for improvement.
No Clear Call-to-Action (CTA) or Incentive
Problem
If users aren’t inspired to finish a form, they won’t. Forms without a compelling call-to-action (CTA) or an incentive to complete them typically have lower conversion rates.
Solution
• Use enticing CTAs, such as “Get Your Free Quote Now!” instead of the generic “Submit.”
• Offer incentives, such as discounts, free trials, or unique material, to encourage completion.
• Use limited-time offers to create urgency and encourage action.
Trakg can help by sending timely email or SMS reminders, which may include additional incentives to encourage users to complete the form again.
Users become distracted and lose interest.
Problem
Even if your form is optimized, people may leave because they become distracted. According to studies, 70% of users do not return after abandoning a form.
Solution
• Enable auto-save to save users’ progress for later access.
• Use exit-intent popups: Display a reminder when the user moves their cursor to leave.
• Send email or SMS reminders to users to complete their forms.
How Trakg Helps:
Trakg’s tracking script ensures that even if a user abandons a form, any partially completed data is kept. Our workflow automation offers follow-up reminders, making it easy for users to return and complete their submission.
Turn Lost Leads into Conversions with Trakg
Form abandonment is a costly problem, but it doesn’t have to be. By understanding the main reasons users leave forms, businesses can take proactive steps to improve user experience and increase conversion rates.
Trakg provides the tools needed to capture, analyze, and re-engage lost leads, ensuring that businesses maximize their lead-generation efforts. With our tracking script, analytics, automation, and workflow solutions, you can turn abandoned forms into valuable opportunities.
Ready to recover lost leads and boost your conversions?